{"id":4412,"date":"2022-11-22T14:31:52","date_gmt":"2022-11-22T13:31:52","guid":{"rendered":"https:\/\/wibi-workwear.com\/?p=4412"},"modified":"2024-02-09T11:17:26","modified_gmt":"2024-02-09T10:17:26","slug":"come-rilevare-il-lavaggio-verde-nel-settore-degli-imballaggi-alimentari","status":"publish","type":"post","link":"https:\/\/wasteless-group.com\/it\/come-rilevare-il-lavaggio-verde-nel-settore-degli-imballaggi-alimentari\/","title":{"rendered":"Come rilevare il lavaggio verde nel settore degli imballaggi alimentari?"},"content":{"rendered":"\t\t
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Ti chiedi della biodegradabilit\u00e0 o riciclabilit\u00e0 del tuo packaging? Ti aiutiamo a riconoscere gli imballaggi veramente eco-responsabili!<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Per far fronte a nuovi requisiti ecologici europei e francesi, le novit\u00e0 si affollano sul mercatoimballaggio alimentare<\/strong>. La plastica \u00e8 condannata per essere sempre pi\u00f9 sostituita dalla confezione alimentare\u00a0Prodotti da materiali vegetali<\/strong>.<\/a>\u00a0Biosourcing, biodegradabile, riciclabile, compostabile<\/strong>, sono davvero pi\u00f9 imballaggi\u00a0eco-sensibile<\/strong>\u00a0?<\/p>

Le aziende hanno capito che era un mercato galleggiante! Il meno scrupoloso ha quindi impostato azioni di lavaggio verde per penetrare nel mercato. Come individuarli? Per questo, riveliamo tre casi concreti di lavaggio verde che si confrontano inevitabilmente il settore dell’imballaggio alimentare.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Qu'est-ce que le greenwashing ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le greenwashing, ou \u00e9co-blanchiment, est de plus en plus utilis\u00e9\u00a0par les entreprises\u00a0! Il s\u2019agit d\u2019une\u00a0strat\u00e9gie de marketing visant \u00e0 communiquer en se donnant une image \u00e9co-responsable<\/strong>. Bien \u00e9videmment, les pratiques des structures concern\u00e9es sont en r\u00e9alit\u00e9 litt\u00e9ralement \u00e9loign\u00e9es de ce qu\u2019elles laissent croire. Nous pourrions l\u2019assimiler \u00e0 une publicit\u00e9 mensong\u00e8re.<\/p>

Le greenwashing peut \u00eatre mis en place autour de la\u00a0communication<\/strong>\u00a0(manque de transparence ou mensonges), du\u00a0produit<\/strong>\u00a0(ex\u00a0: faux labels) ou encore du\u00a0packaging<\/strong>\u00a0(couleur verte, visuels, etc.). Cette pratique touche de nombreux secteurs\u00a0: le textile, la cosm\u00e9tique, le luxe, l\u2019automobile, l\u2019agroalimentaire\u2026 D\u00e9couvrons quelques cas de greenwashing dans le secteur de l\u2019emballage alimentaire\u00a0!\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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La recyclabilit\u00e9 pas toujours av\u00e9r\u00e9e<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nombreuses sont les entreprises qui pr\u00f4nent des emballages alimentaires \u00e9cologiques notamment recyclables. Parmi ces emballages, une importante quantit\u00e9 de bo\u00eetes repas, de pots \u00e0 sauce et de gobelets sont en kraft avec une lamination en PE pour garantir l\u2019\u00e9tanch\u00e9it\u00e9. Le kraft seul est recyclable. Le PE l\u2019est aussi.<\/p>

Quel est donc le probl\u00e8me\u00a0?\u00a0Il est impossible \u00e0 ce jour de s\u00e9parer le kraft et le PE<\/strong>. Par cons\u00e9quent, les emballages concern\u00e9s ne peuvent pas \u00eatre recycl\u00e9s. Outre l\u2019absence d\u2019informations \u00e0 ce sujet, il est important de savoir que de nombreuses entreprises \u00ab\u00a0omettent\u00a0\u00bb de mentionner la pr\u00e9sence de la lamination PE dans leurs emballages alimentaires.<\/p>

Pour faire face \u00e0 ce fl\u00e9au, nous vous proposons des\u00a0emballages alimentaires<\/strong><\/a>\u00a0avec une lamination en amidon de ma\u00efs et donc d\u2019origine naturelle (100% biosourc\u00e9 et compostable industriellement). Nous proposons \u00e9galement la lamination aqueuse (100% recyclable en poubelle jaune).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Le flou autour de la compostabilit\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La mention \u00ab\u00a0compostable<\/strong>\u00a0\u00bb ne signifie pas n\u00e9cessairement que votre emballage alimentaire peut \u00eatre jet\u00e9 dans votre composteur \u00e0 domicile !<\/p>

En r\u00e9alit\u00e9, il existe le\u00a0compostage \u00e0 domicile ou partag\u00e9<\/strong>\u00a0selon votre localisation, mais aussi le\u00a0compostage en unit\u00e9 industrielle<\/strong>. La mention \u00ab\u00a0compostage industriel\u00a0\u00bb n\u2019est malheureusement pas pr\u00e9sente sur tous les emballages alimentaires concern\u00e9s. Vous avez manqu\u00e9 notre article sur les diff\u00e9rents types de compostage\u00a0?\u00a0Retrouvez-le par ici<\/a>. \u00a0\u00a0\u00a0<\/p>

Bien que la bagasse soit en th\u00e9orie compostable \u00e0 domicile, la plupart des usines la certifient comme une mati\u00e8re compostable industriellement. Dans le cas o\u00f9 vous disposez d’un emballage certifi\u00e9 pour le compost domestique, nous vous rappelons que\u00a0votre compost doit contenir majoritairement de mati\u00e8res organiques et d\u2019une faible quantit\u00e9 d\u2019emballages<\/strong>\u00a0pour se d\u00e9composer facilement.<\/p>

La compostabilit\u00e9 industrielle est peu mise en avant en France, et pour cause,\u00a0il n\u2019existe pas de point de collecte et d\u2019infrastructure de compostage industriel \u00e0 l\u2019heure actuelle<\/strong>. Esp\u00e9rons que notre pays rattrape rapidement son retard face \u00e0 des pays qui comptent d\u00e9j\u00e0 plusieurs infrastructures adapt\u00e9es.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Biosourc\u00e9 ne signifie pas jetable dans la nature ! <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Les\u00a0emballages alimentaires biosourc\u00e9s<\/strong>\u00a0sont effectivement d\u2019origine naturelle<\/strong>. C\u2019est notamment le cas de\u00a0nos emballages en bagasse, en PLA, en kraft et en amidon de ma\u00efs<\/strong><\/a>\u00a0qui sont\u00a0100% biosourc\u00e9s<\/strong>. Ces derniers sont par ailleurs\u00a0biod\u00e9gradables<\/strong>, mais seulement dans certaines conditions\u00a0! C\u2019est pourquoi il ne convient donc pas de les jeter dans la nature.<\/p>

Ces emballages sont en effet\u00a0compostables dans des conditions particuli\u00e8res de temp\u00e9rature et d\u2019humidit\u00e9<\/strong>\u00a0que l\u2019on peut reproduire au sein d\u2019un centre de\u00a0compostage industriel<\/strong>. Par exemple, la bagasse se d\u00e9compose en 45 jours environ dans une unit\u00e9 de compostage industriel.<\/p>

Vous l\u2019aurez compris\u00a0: les emballages jet\u00e9s dans la nature se d\u00e9composent bien plus lentement. Si des centres de compostage industriel sont disponibles dans votre pays, pourquoi donc ne pas faire une bonne action en jetant vos emballages certifi\u00e9s dans la poubelle pr\u00e9vue \u00e0 cet effet\u00a0? Vous permettrez ainsi de moins polluer tout en en contribuant \u00e0 la revalorisation de vos d\u00e9chets en compost, riche fertilisant naturel et \u00e9conomique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Comme la plupart des secteurs,\u00a0l\u2019emballage alimentaire doit aussi faire face au greenwashing<\/strong>\u00a0grandissant.\u00a0Vous \u00eates un professionnel de la restauration\u00a0? Assurez-vous bien que vos emballages alimentaires soient enti\u00e8rement recyclables ou compostables.<\/strong><\/p>

D\u00e9couvrez nos emballages alimentaires \u00e9co-con\u00e7us, biod\u00e9gradables, compostables ou recyclables.<\/a>\u00a0Nous vous garantissons toute transparence concernant nos produits\u00a0!\u00a0Avec nous, vous faites le choix d\u2019une promesse \u00e9co-responsable tenue\u00a0!<\/strong><\/p>

Sources :\u00a0<\/em><\/p>

https:\/\/www.bioalaune.com\/fr\/actualite-bio\/37096\/derives-greenwashing<\/a><\/p>

https:\/\/www.hellocarbo.com\/blog\/communaute\/greenwashing-exemples\/<\/a><\/p>

https:\/\/www.sciencesetavenir.fr\/nutrition\/unae-emballages-ecologiques-pour-des-complements-alimentaires-responsables_160602<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Ti chiedi della biodegradabilit\u00e0 o riciclabilit\u00e0 del tuo packaging? Ti aiutiamo a riconoscere gli imballaggi veramente eco-responsabili! Per far fronte a nuovi requisiti ecologici europei e francesi, le novit\u00e0 si affollano sul mercatoimballaggio alimentare. La plastica \u00e8 condannata per essere sempre pi\u00f9 sostituita dalla confezione alimentare\u00a0Prodotti da materiali vegetali.\u00a0Biosourcing, biodegradabile, riciclabile, compostabile, sono davvero pi\u00f9 …<\/p>\n

Come rilevare il lavaggio verde nel settore degli imballaggi alimentari?<\/span> Leggi altro »<\/a><\/p>\n","protected":false},"author":1,"featured_media":2061,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"aside","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","footnotes":""},"categories":[44,45,21],"tags":[],"class_list":["post-4412","post","type-post","status-publish","format-aside","has-post-thumbnail","hentry","category-emballage-alimentaire-it","category-general-it","category-non-categorizzato","post_format-post-format-aside"],"yoast_head":"\nCome rilevare il lavaggio verde nel settore degli imballaggi alimentari? - Wasteless Group, votre fabricant et fournisseur de produits sur mesure plus \u00e9cologiques<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wasteless-group.com\/it\/come-rilevare-il-lavaggio-verde-nel-settore-degli-imballaggi-alimentari\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Come rilevare il lavaggio verde nel settore degli imballaggi alimentari? - Wasteless Group, votre fabricant et fournisseur de produits sur mesure plus \u00e9cologiques\" \/>\n<meta property=\"og:description\" content=\"Ti chiedi della biodegradabilit\u00e0 o riciclabilit\u00e0 del tuo packaging? 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