II. What is greenwashing?
Greenwashing is a practice that involves falsely claiming that a company’s products or services are environmentally friendly when in reality, they are not. This marketing technique is often used to respond to the growing demand from consumers for ecological and sustainable products, without having to change the company’s practices.
There are numerous examples of greenwashing in the food packaging industry. For example, plastic packaging that is advertised as recyclable, when in reality, they are not actually recycled, or paper packaging that is bleached with chlorine and contains polluting inks.
Greenwashing can have serious consequences for society and the environment. This practice deceives consumers who buy a product thinking it is more environmentally friendly than it actually is. Additionally, it harms companies that genuinely engage in sustainable development by making them lose credibility with consumers. Finally, greenwashing encourages companies not to actually improve their environmental practices, which can have harmful consequences for the environment in the long term.
III. The pitfalls of greenwashing in the food packaging sector
Recyclability is not always proven
Uncertainty around compostability
Biosourced does not mean disposable in nature !
IV. Proposed solutions for truly eco-friendly food packaging
- Food packaging laminated with cornstarch : These packages have a protective cornstarch barrier, which gives them good resistance to moisture and good food preservation. They are biodegradable and compostable in about 180 days.
- Water-based lamination : This is an alternative to plastic lamination, which uses water as a solvent. The resulting packages are recyclable and compostable, with no emission of toxic gases during disposal.
- Different types of composting : There are several types of composting, suitable for different types of packaging. Industrial composting is reserved for large volumes of packaging, while home composting is an option for individuals. It is important to check that the packages you want to compost are labeled as compostable.
By choosing eco-friendly food packaging, we contribute to limiting our impact on the environment and preserving natural resources.